Some times people asks me “Why should I choose digital marketing as a career?” or “Tell some of the reasons which explain why SEO can be chosen as a career”
Ok Let me explain in details
Choosing a right career path is not an easy process. There are thousands of options out there. How will you choose a career that’s right for you? You need to set your goal. You should choose a career in which you can enjoy to work with. So the most effective step to choose your right career is to find out of your personal qualities and your strength. Before choosing your career options you need to think about the few important factors like long-term stability, required education/training and supporting the overall situations in your life etc.
The job market will increasingly focus on digital marketing and technology skills right now. Digital Marketing is flourishing career path for the job aspirants. With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly. Digital Marketing Career is very much exciting because the field is constantly evolving in different platforms. Digital Marketing encompasses more roles and skills and it’s this flexible, versatile nature of the business that makes it so fascinating. In digital marketing agencies, digital marketing teams are divided into specialist roles i.e. SEO Specialist, Ad Operations Manager, Digital Media Planner, SMO Specialist, SMM Specialist, Marketing Automation Specialists, PPC Executive, Content Marketing Specialist, Affiliate Marketing Executive, Digital Marketing Analyst and Digital Account Executive/Manager for client-facing roles etc.
Introduction to SEO/Digital Marketing
In today’s digital era, having a website and online presence strategy of your business allows you to market your business online. Now in 21st century, the importance of digital marketing as inversed to the traditional marketing is clearly visible. Digital Marketing is a method by which you can reach an enormous audience for the promotion of products or services in a cost-effective way. It helps to accelerate the business growth in short period of time. While the numbers of internet-users are increasing at exponential rate, you can engage for brand awareness through the internet and other forms of digital communication. So digital marketing is becoming an important part of business growth. We cannot deny the fact that almost all companies implements digital marketing strategies to increase business growth right now. Digital marketing industry is now rapidly-moving and very much competitive. SEO is the part of digital marketing. It is the set of tools and a best practice that optimize your website and helps to getting traffic from organic search results on the search engines. Effective SEO strategy helps to get high ranking of your website on search engine by focused on your page more relevant on selected keywords and phrases. To build your career growth in SEO, you need to keep acquiring more technical & programming skills, analytical/logical skills, communication skills, sound knowledge of social media etc. There are huge job vacancies for SEO executive/digital marketer in IT industry right now.
The scope of SEO/Digital marketing career
The future scope in digital marketing is wider. Digital marketing is providing powerful techniques as compare to the integral part of marketing of any business. It is rapidly growing industry. It is constantly evolving with the latest trends. Besides that, the internet users are increasing day by day in the digital era. According to the source of Statista, the number of active Indian internet users will reach almost 666 million by 2023. So the companies will give the importance digital marketing to engage potential customers to promote the products/ services and accelerates the business growth. Even due to the COVID-19 pandemic, businesses are relying on digital marketing. All the industry verticals require digital marketing strategies for business growth. It is emerging that with an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly. According to the source, there are lakhs of jobs will be available in the digital marketing sector including different areas of specialization of digital marketing like social media marketing, content creation, and online retailing, online advertising etc. Even considering the COVID19 crisis, the hiring process of digital marketing is quite high. According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. The most requested experience in digital marketing are social media, content strategy, SEO, analytics etc. SEO/Digital Marketing salary in India is depend on few factors like skills, experience, organization, city of work etc. Not only digital marketing, today SEO is an essential aspect within the flourishing digital marketing industry. Now the market generates significant SEO career opportunities. As per a report published in Statista, the perceived level of ROI generated by SEO was much higher than other digital marketing channels. SEO has been proving itself to be an effective digital marketing channel for businesses to invest in as well as a lucrative career opportunity. So the future scope of SEO in India is very broad and it has a bright future.
SEO/digital marketing professionals get high salary package. The average salary for a SEO/Digital Marketing fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. According to the scenario of different sources, it is undeniable fact that the future job scope of digital marketing looks secure and bright. More opportunities will be coming in future in this field. So the job aspirants who want to make your stable and bright career in this field should be creative, technical and updated with the latest trends of digital marketing.
Here are few main reasons helping to students and professionals to fix their dilemma for choosing career in SEO/Digital Marketing:
Recession Proof Career: Digital Marketing is a futuristic and recession proof career because the demand of digital marketing is increasing for the business development from all verticals.
Excessive Demand of Professionals: In today’s digital era, the internet users are increasing day by day. Most companies rely on the digital marketing for potential customer engagement to grow the business and build a brand. All industry verticals require digital marketing strategies. It is emerging that has not produced enough professionals to meet the demands for all the industry. Expert Digital Marketing professionals are high in demand.
High Paid Designations: Marketing is an integral part of any company which helps to grow a business. But the demand for digital marketers is quite high. Even most companies are moving towards digital marketing to accelerate business growth. It is one of the most lucrative careers in which you’ll get high salary package. The average salary for a well-trained Digital Marketing fresher is about Rs 3.0 Lacs to 4.0 Lacs per annum. Seniors in the industry also get high paid jobs very easily approximately Rs 8.0 Lacs- 15lacs per annum in India.
Open for candidates from all professional backgrounds: Candidates from any stream can get digital marketing jobs by proper training. To build your career in digital marketing, you need digital marketing training from digital marketing institute. Even whether you are a B.Tech or MBA passed out, you can make your career in digital marketing.
Keep up-to-date yourself: Digital marketing industry is evolving and dynamic from technical and creative aspect. It is fast changing technologies. So digital marketing professionals need to acquire knowledge and apply the latest trends in online marketing to stand out amongst competitors.
Diverse: Digital marketing consist multiple specializations in different areas i.e. creative, technology, strategy, social media planning, monitoring, business development etc.
Challenging career: Digital marketing strategies for every business are not same. So a digital marketing professional needs to analysis before starting a campaign. It is just like an experiment because it could work or fail. If the campaign not works well, you need to make another strategy. Through experimentation you can discover what works well for the particular business. Also it is unpredictable because you can’t estimate certain work to get successful campaign. For this job, you need to be determined and keep your patience.
Job growth: Digital marketing plays vital role for marketing plan of a business. Digital marketing helps to bring steady flow of targeted quality traffic who converts into lead and sales. Digital marketing is rapidly growing industry, so the job growth is on the rise in this career.
From the discussion of this article, it is prominent that SEO/digital marketing works well for future career prospect. It creates enormous job opportunities. There is no hesitation to get conclusion that SEO/digital marketing is the right career choice for the job aspirants. To build your lucrative career in digital marketing you need to digital marketing training. There are many digital marketing institutes in Kolkata and other cities in India. AWTIM is the one of leading SEO/digital marketing institute in Kolkata, India, where you’ll get hand-on training in latest trends of digital marketing. The institute provides industry-oriented training with live project experience. So the students will be dynamic and ready to be absorbed in the industry. Contact us to know more about our Digital marketing training.